A committee structure was formed, including retail, events, programs, marketing, ideas, placemaking and financial development. It was accepted by the Longmont Downtown Development Authority as a guidance document and was endorsed by the Longmont City Council. The Strategic Report & Action Plan was adopted by the Steering Committee in the spring of 2011. and Jennifer Vecchi of Vecchi & Associates. This effort was led by consultants Dana Crawford of Urban Neighborhoods, Inc. Based on this effort, a Strategic Report and Action Program was prepared to guide implementation strategies. Top goals, priorities, places and organizations were identified for the successful development of an Arts and Entertainment District. A series of interviews and meetings evoked numerous ideas and imaginative solutions. The process began by identifying key stakeholders who would serve as Steering Committee members to guide the process. In the summer of 2010, the Longmont Downtown Development Authority (LDDA) initiated a visioning process to create an Arts and Entertainment District in downtown Longmont.

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